

Ready to make your next thirty years your best decades yet?
Thrive in Your Third30 Private 1:1 Coaching

Redefine SUCCESS.
Reclaim your PURPOSE.
Design your most POWERFUL chapter
AND...
...Gain clarity and confidence about your next chapter.
Reignite your sense of purpose and leadership.
Transform your experience into meaningful impact.

If you’re a professional woman in midlife who knows — deep down — that you’re meant for more…
But you’re stuck in the fog of What now?
You’re tired of overthinking.
And you’re done trying to figure this out alone.
This is for you.
Not because you’re broken.
But because you’re standing at a transition point — and transitions require structure, support, and someone who knows the terrain.
Welcome to Third30™ 1:1 Coaching — a high-touch, three-month program designed to help you cut through the noise, reclaim your power, and move forward with clarity and conviction.
Here’s what I know after decades in leadership — and living this transition myself:
Midlife isn’t the problem.
Trying to navigate it without support is.
You don’t need:
Another personality test
Another podcast episode
Another “just trust the process” pep talk
You need:
A place to tell the truth
A strategic mind to reflect it back
And a clear path forward that actually fits your life – professionally and personally
That’s what this is.
You’re successful on paper — but unsettled inside
You’ve been laid off, pushed aside, or quietly questioning your next move
You feel the pull toward something more meaningful, but can’t quite name it
You’re tired of spinning and ready to decide
You want momentum without burning your life down
This is not about blowing up your world.
It’s about realigning it
You’re looking for quick fixes, motivational fluff, or someone to “rah-rah” you without challenging your thinking
You want a step-by-step formula or someone to tell you exactly what to do without doing the inner work
You’re not willing to be honest — with yourself or with me
You’re firmly committed to staying where you are and just want to vent (this is not a complaint hotline)
You believe midlife is about playing smaller, staying safe, or waiting to be chosen
You want therapy, trauma processing, or emotional caretaking (this is coaching, not clinical support)
And it’s definitely not for women who think it’s “too late,” who’ve already decided the story is over, or who aren’t ready to take responsibility for their next chapter.
Several months before I gave my TEDx talk, I was laid off.
Not dramatically. Not publicly. Quietly.
And in the stillness that followed, I realized something unsettling:
I didn’t know who I was without the job.
I had been a CMO. A builder. A leader.
But titles disappear faster than identity catches up.
What no one talks about is how midlife can feel like a slow erasure — especially for women who still have fire, ambition, and wisdom to offer.
That moment became my turning point.
Not the end — the beginning.
Third30 was born from that Messy Middle — and from a deep belief that this chapter of life isn’t about winding down.
It’s about waking up.

A comprehensive assessment is the foundation for your professional evolution journey.
Not Ready to Commit Yet? Start here.
This quick but powerful assessment helps you understand:
Where you are in your midlife transition
What’s actually holding you back (it’s not what you think)
How you naturally move through change and decision-making
What you need most right now to move forward
This isn’t a personality quiz.
It’s a clarity tool — grounded in real transition work.


The Third30™ 1:1 Coaching Experience
3 Months | $2997
This is a private, personalized coaching program designed for women who want focused, accelerated support without the time commitment of a Third30 Masterclass group program.
No fluff.
No performative vulnerability.
No wasting time.
Just deep work, honest conversations, and forward motion.
You won’t be “fixed.”
You’ll be reconnected — to yourself.
3-month Full COACHING ReTAINER
Personalized Coaching with Heidi
High-touch, high-integrity support designed for meaningful transformation.
TWO (2) 60-Minute Private Coaching Sessions per Month
Elevated "YOU" Time
Deep coaching designed to clarify, challenge, and catalyze change.
EXCLUSIVE ACCESS TO HEIDI VIA VOXER or EMAIL
24-hour Response on Weekdays
You're not doing this alone. You get support between sessions when life happens.
Custom TEmplates, Worksheets, Exercises & Recordings
Curated Tools
Materials to help you process, plan, and take aligned action. Designed to accelerate breakthroughs and strengthen clarity with full session recordings so you can revisit insights anytime.
About Third30™ & Heidi Hutchison:
Heidi Hutchison brings over 25 years of executive experience spanning startups to Fortune 50 companies. Her vision for Third30™ emerged from her own struggle with ageism and sexism in the workplace and her subsequent calling to empower women over 50 to thrive professionally and personally while embracing new possibilities.
.Our Mission
At Third30™, we are dedicated to helping women over 40 transform their professional wisdom into personal fulfillment. With Third30™, we envision a world where women claim midlife, saying: “This is my time. I have earned this experience and these wrinkles. I am going to embrace my purpose, my passion, and my joy because that’s what I deserve!”
Our Approach
We work tirelessly to fulfill this mission through what we call our 3 Cs – Coaching, Curriculum, and Community.
With personalized coaching and master classes, we help you leverage your experience in new ways and
navigate transitions with confidence.
Build an authentic, purpose-driven life
through step-by-step online curriculum that uncovers your true your true passion
within the container of a loving community of women like you.
Let Heidi and her team show you how to live with courage, connection and joy!
CLIENT NAME: GOAL
CLIENT NAME: GOAL
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